October 4, 2022

Digital excursions nonetheless offering worth post-pandemic

Analysis by main property agent media supplier, Giraffe360, reveals that demand for properties which are marketed with the usage of digital tour expertise is excessive and that in these locations the place the expertise is most trusted, it’s beginning to ship simple outcomes.

Digital excursions are a comparatively new advertising and marketing instrument that offered an important platform for potential homebuyers through the pandemic when lockdown made bodily viewings troublesome.

The market evaluation by Giraffe360 means that digital excursions stay a useful instrument within the post-pandemic market in terms of changing homebuyer curiosity. In truth, 59% of all properties listed in the marketplace with a digital tour have already had a suggestion made on them, or have offered topic to contract.

Regardless of this, digital excursions stay a shortage within the UK market and the figures from Giraffe360 present that of all present properties listed on the market, simply 4% are being marketed with the extra draw of a digital tour.

Middlesbrough is residence to the very best availability of digital tour property listings, the place 21% of all listed properties are being marketed with the assistance of the expertise.

In Liverpool, digital excursions account for 20% of all properties, they usually’re additionally widespread in Belfast (19%), Huddersfield (19%), Leicester (18%), Manchester (17%), and Glasgow (15%).

Digital excursions additionally account for 10% or extra of present market listings in Swansea (14%), Edinburgh (14%), Sheffield (14%), Birmingham (12%), Northampton (10%), Newcastle (10%), and Nottingham (10%).

Giraffe360 CEO, Mikus Opelts, commented: “Digital excursions are a strong advertising and marketing instrument that bridge the hole between the restricted perception out there from an preliminary property itemizing and the bodily viewing itself.

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They’ll dramatically streamline the viewing course of as potential patrons can actually get really feel of the property and if it’s proper for them, earlier than embarking on a viewing in individual.

Hardly shocking then, that properties with a digital viewing inside their on-line itemizing are in excessive demand, however regardless of this, adoption by the property sector stays low.

As expertise has superior, the standard, ease and affordability of implementing digital viewings has additionally improved and with residence sellers now expectant of the easiest publicity for his or her residence, there’s no excuse for brokers to not supply these extra companies as half and parcel of their proposition.”